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who we are


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who we are


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sofia COSTA ALVES


sofia COSTA ALVES


SOFIA COSTA ALVES

is one of a handful of international executives who have successfully navigated global brands across continents.  She has a brilliant track record of growing, developing and researching brands in Europe, USA and South America.

Sofia started her career at Philip Morris, where she cut her teeth at the company’s European Headquarters in Switzerland.

In 2001, she was recruited to London by Nestle, which she considers to be her Insight and Research school.

In 2003, Kimberly-Clark brought Sofia on board and she spent nine years in various roles in senior-level positions across different European markets and Brazil, which also entailed significant amount of time working with the US headquarters. 

Since 2011 Sofia has been leading Mindbrand, meeting the needs of both Brazilian companies looking for Strategic Qualitative Research and of international agencies looking for a strategic partner in Latin America. 

Sofia works across Consumer goods, Health Care and Finance Services.

Sofia has a strong entrepreneurial spirit, with a fiery can-do attitude and a highly sophisticated knowledge of the cultural nuances that can make or break market strategies.  She is driven by her belief that the most insightful understanding of consumers is a company’s most powerful competitive advantage.  She aims for the highest levels of innovation and rigor, achieved through groundbreaking methodologies, creativity and attracting top-level talent to her projects. 

 

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Olivia ANDRADE


Olivia ANDRADE


 

OLIVIA ANDRADE

has a unique profile which combines a background in Marketing, client and agency side research and psychoanalysis.

She has an impressive track record of researching brands for clients such as Pepsico, Bauducco, Unilever, Colgate, Mondelez, amongst others.

Olivia started her career as a Marketing Analyst in Pepsico Brazil. In 2008, she was recruited by Kimberly Clark, where she held Marketing and Market Research roles in the Feminine and Adult Care business.

Passionate for Research and Psychoanalysis, she joined our team in 2012 and has been a key strategic partner for many of our clients, helping them unlock powerful insights and consumer truths and providing strategic recommendations for their brand and businesses. 

Olivia has a strong strategic mindset and a deep knowledge of what drives consumer behaviour and the role of the unconscious mind in day to day decisions. She is driven by her passion for a deep understanding of what really drives consumer behaviour and how to turn that into our clients' strategic advantage.

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Mariana BARBOSA


Mariana BARBOSA


MARIANA BARBOSA                       

has a mix of quantitative, qualitative and client side experience, alongside a university degree in Marketing and a post-graduation in Market Research.

 Mariana started her career in Ipsos, where she cut her teeth in both Quantitative and Qualitative Research. Four years later, she decided to enhance her skills in the client side, joining Kimberly-Clark as a Market Research Manager for the Family Care business. Afterwards she worked with their Feminine and Adult Care.

Passionate for Research and Creativity, she joined us in 2014 and since then has been a very valuable member of our team, bringing in great consumer, shopper and health care expertise.