OLIVIA ANDRADE

has a unique profile which combines a background in Marketing, client and agency side research and psychoanalysis.

She has an impressive track record of researching brands for clients such as Pepsico, Bauducco, Unilever, Colgate, Mondelez, amongst others.

Olivia started her career as a Marketing Analyst in Pepsico Brazil. In 2008, she was recruited by Kimberly Clark, where she held Marketing and Market Research roles in the Feminine and Adult Care business.

Passionate for Research and Psychoanalysis, she joined our team in 2012 and has been a key strategic partner for many of our clients, helping them unlock powerful insights and consumer truths and providing strategic recommendations for their brand and businesses. 

Olivia has a strong strategic mindset and a deep knowledge of what drives consumer behaviour and the role of the unconscious mind in day to day decisions. She is driven by her passion for a deep understanding of what really drives consumer behaviour and how to turn that into our clients' strategic advantage.